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商品編號： 9-794-079 出版日期： 1993/12/28 作者姓名： Brandenburger, Adam;Costello, Maryellen;Kou, Julia 商品類別： Other 商品規格： 14p 再版日期： 2000/11/13 地域： Canada;Europe;Japan;United States 產業： Beverages;Food;Sugars & sweeteners 個案年度： 1965 - 1992
商品敘述：
The NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet''s position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC''s entry into the aspartame market in 1987. Describes the subsequent move and countermove in both the marketplace and the courts. Also, discusses the business ""game"" that takes place at both the tactical and value levels. Ends with the final countdown to the expiration of NutraSweet''s U.S. patent.
涵蓋領域：
Competition;Competitive strategy;Game theory;Patents;Strategy formulation
相關資料：
Case Teaching Note, (5-795-164), 28p, by Adam Brandenburger;Spreadsheet Supplement, (XLS329), 0p, by Adam Brandenburger, Maryellen Costello, Julia Kou
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